The Shock Cord looks so AMAZING on the back of my new kayak. I can't wait to buy more of a different color. I live in a small town on the out skirts of a big city an we have several sporting goods stores an out doors stores but yet none of them sold shock cord except in black. I looked at this website an within 3 minutes I had found what I was looking for not only that but the color I wanted an was check out an waiting on shipping in less than 10 minutes tops and I have to say it was the easiest thing I've ever ordered online. Fast shipping an processing an AMAZING company.