The cord is great. It's the perfect color for several different school colors bracelets. I was however very disappointed with the packaging of the cord. Using a label that has adhesive in direct contact with the product leaves a great deal of the cord sticky. Consequently as you braid a light colored cord the adhesive residue collects oils from you skin and dust from the environment leaving the cord with dirty spots. I would think a plastic bag and header would protect the cord better and not leave a residue behind.